The great news for site owners - there are lots of places on the internet where they are able to get Zen Cart templates that use their specific organization color scheme and branding. With a help of Zen Cart themes the internet site may include the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It is very important have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
A web page owner may opt to go and hire a web designer to give his store a highly customized look, it has some disadvantages however. The very fist point - it's the time required to find the right designer with the needed skill set. Designing for Zen Cart is rather different from designing online sites using the more popular HTML and CSS languages. So you require to find a designer who knows how to design specifically on the WordPress platform.
Another aspect to consider is the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart templates is certainly the route to take.
The upside to employing a designer to give your site a custom look is that you will have an original design which enables your web site and business stand out among the others. Your internet site is usually the first impression a customer has of your business, and there is no other opportunity to make a first impression.
Please don't forget the fact that a professionally designed web-site instills confidence in your products and helps keep customers on your web page, increasing the odds of them making a purchase.
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